MultiChoice Group (MCG) and the South African Football Association (SAFA) are pleased to announce a landmark, 5-year sponsorship agreement that champions South African football.
The partnership supports the more than 40,000 referees officiating in all matches played under the auspices of SAFA and provides assistance to both the male and female divisions of the sport, in support of SAFA’s Project Equity.
Effective this week until 2025, Showmax (MCG’s online subscription video-on-demand service) is the sole and exclusive global SAFA official referee sponsor. The referees will now be known as “the Showmax SAFA Referees.”
This new relationship will assist SAFA with its referee programme, which is focused on improving the quality of football officiating and feeding the talent pipeline in a fully inclusive manner. The development, education and training of match officials is at the core of this invaluable partnership and will assist in ensuring that referees and match officials are kept abreast of the latest innovations and techniques available to best enforce the rules of the game.