PUMA AND KEVIN PRINCE BOATENG PRESENT SPECIAL BLACK LIVES MATTER ULTRA FOOTBALL BOOTS

Sports company PUMA has collaborated with PUMA athlete Kevin Prince Boateng to produce a special pair of ‘Black Lives Matter’ ULTRA football boots as part of the PUMA #REFORM initiative. 

The #REFORM initiative was established in October 2018 to commemorate the 50th anniversary of track-and-field athlete Tommie Smith’s silent gesture. It was born of a desire to come together to take a stand for universal equality. 

Grounded in three core pillars—ending racial, LGBTQ+, and gender discrimination— #REFORM drives and advocates for social change. By partnering with communities, like-minded activists, and organizations around the world, PUMA can take action to make a difference, together.

Kevin Prince Boateng has continued to push for equality and change following his own experiences of racism on and off the pitch. Kevin reached out to PUMA to collaborate on this special boot and to discuss ways to help drive social change in football and society. The boots is not for sale

To learn more about #REFORM please visit – https://us.puma.com/en/us/reform

Leave a Reply

Your email address will not be published. Required fields are marked *

Releated

PUMA SET THE GAME ALIGHT WITH THE FLARE PACK

Kicking off the year with a bang, PUMA has today launched the Flare pack featuring fire new editions of the ULTRA 1.4 and the FUTURE Z 1.2. The explosive new pack is inspired by the most passionate matchday atmospheres in world football. Fire on your feet to match the fire in your eyes, the Flare pack is ready to light up your game with the kind of fervor that makes the ground shake, spine tingle and […]

Wordpress Social Share Plugin powered by Ultimatelysocial