Puma have announced they have signed a long-term partnership with Brazilian football player Neymar Jr. and NR Sports, the company which holds the image rights of the athlete – Neymar will wear Puma’s legendary Puma King football boot.
Logically, Neymar Jr. will not only wear Puma boots on pitch, but will be a brand ambassador off-pitch, wearing Puma’s most important lifestyle, training, and sport-inspired footwear and apparel products.
“Neymar Jr. joining our Puma Family is fantastic”, said Bjørn Gulden, CEO of Puma. “He is one of the best players in the world and extremely influential for the global football and youth culture. We are very excited and look forward to working with him both on and off the pitch.”
“I grew up watching videos of great football legends such as Pelé, Cruyff, Matthäus, Eusébio and Maradona” Neymar Jr. said. “These were the Kings of the pitch, the Kings of my sport. I wish to bring back the legacy that those athletes created on the pitch. They each played in Puma, and each of them created their magic in The King.”
He continued: “Every time I lace my boots, my King boots, I will do anything to achieve all of my dreams to honor my name and that of all those great ones who wore the King before me. This will be my Puma history. The King is back!”