PUMA AND KEVIN PRINCE BOATENG PRESENT SPECIAL BLACK LIVES MATTER ULTRA FOOTBALL BOOTS

Sports company PUMA has collaborated with PUMA athlete Kevin Prince Boateng to produce a special pair of ‘Black Lives Matter’ ULTRA football boots as part of the PUMA #REFORM initiative. 

The #REFORM initiative was established in October 2018 to commemorate the 50th anniversary of track-and-field athlete Tommie Smith’s silent gesture. It was born of a desire to come together to take a stand for universal equality. 

Grounded in three core pillars—ending racial, LGBTQ+, and gender discrimination— #REFORM drives and advocates for social change. By partnering with communities, like-minded activists, and organizations around the world, PUMA can take action to make a difference, together.

Kevin Prince Boateng has continued to push for equality and change following his own experiences of racism on and off the pitch. Kevin reached out to PUMA to collaborate on this special boot and to discuss ways to help drive social change in football and society. The boots is not for sale

To learn more about #REFORM please visit – https://us.puma.com/en/us/reform

Leave a Reply

Your email address will not be published. Required fields are marked *

Releated

PUMA TEAMS UP WITH SARA BJÖRK GUNNARSDÓTTIR TO GIVE UNPRECEDENTED ACCESS TO SARA’S JOURNEY FROM PREGNANCY BACK TO ELITE LEVEL SPORT

PUMA has teamed up with PUMA athlete, Olympique Lyonnais football star and Iceland national team captain Sara Björk Gunnarsdóttir to launch authentic content chartering Sara’s pregnancy journey through to her return to elite level sport. As part of PUMA’s ‘She Moves Us’ platform the various content streams will culminate with the release of a special documentary early next year following Sara’s story. Before and after Sara gives birth, PUMA […]

Wordpress Social Share Plugin powered by Ultimatelysocial