Global nutrition company, Herbalife Nutrition and South Africa’s most successful PSL football club, Mamelodi Sundowns FC, have announced an exciting multi-year partnership, making it the first major sports collaboration for Herbalife Nutrition on the African continent.
The partnership will see Herbalife Nutrition supporting Mamelodi Sundowns with a range of nutrition, wellness, and sports-performance products, supporting them as the football club’s official and exclusive nutrition and sports nutrition partner.
The partnership reflects key shared values between Herbalife Nutrition and Mamelodi Sundowns, which are founded on community upliftment and giving individuals and sports teams alike the tools they need to enhance performance and to lead healthier and more active lives.
“At Herbalife Nutrition, we strive for excellence in everything we do, an ethos we share with Mamelodi Sundowns, who always bring their best to the field. As the most successful team in the Premier Soccer League era and one of Africa’s football giants, Mamelodi Sundowns share our commitment to nutrition and fitness,” commented Thilo Naidoo, Country Director of Herbalife Nutrition Southern Africa.
“The Brazilians also share our vision of making Southern Africa healthier through the power of sports supported by good nutrition – that’s what makes this partnership so special and gives it the legs to do incredible things,” added Naidoo.
Reflecting on the partnership, Mamelodi Sundown’s Chairman Tlhopie Motsepe highlighted the synergies between the two brands.
“Mamelodi Sundowns is delighted to welcome the club’s first ever nutrition partner to our team of champions. Herbalife Nutrition is a globally recognised company that sets the standard in its industry; and like Bafana Ba Style, they are an ambitious organization that seeks to inspire others through what they do. In addition to our mutual commitment to excellence, we both consider our communities as family and see our supporters as our most important partner.
“In sports, as in life, what you put in is what you get out. At Mamelodi Sundowns, our vision is to become Africa’s best Football Club; and with the support of Herbalife Nutrition, we now have the products available to perform at our best” concluded Tlhopie Motsepe.
Herbalife Nutrition has been operating in South Africa for 25 years, growing from strength to strength and becoming a household name for its high quality nutrition and skincare products.
In 2005, the Herbalife24 sports nutrition line was launched in South Africa, specially formulated to help fuel athletes and fitness enthusiasts to meet their sport, training, and performance needs. These products empower them to perform at their best.
While this may be Herbalife Nutrition Southern Africa’s first official team partnership, Mamelodi Sundowns joins an ever-expanding list of global Herbalife Nutrition brand ambassadors and athletes. One of the famous athletes associated with the Herbalife Nutrition brand is Cristiano Ronaldo and Herbalife Nutrition sponsors more than 200 sporting events, teams, and athletes worldwide including the Los Angeles Galaxy soccer club. Herbalife Nutrition takes women’s football serious and has partnered with Atlético Madrid Femenino and Tottenham Hotspurs Women.
This partnership was facilitated by Roc Nation Sports.